Virtual reality has been touted as the next big thing in tech for years, but it has failed to truly take off and enter the mainstream. That may finally be changing. With major tech companies now fully invested in VR and standalone headsets available at lower price points, virtual reality is poised to explode into the mainstream in a big way.

Recent advancements in VR technology have dramatically improved the user experience. Just a few years ago, high-end VR required expensive computers and headsets tethered to those computers. Now, all-in-one systems like the Oculus Quest provide high-quality VR without the need for a smartphone or PC. The Quest offers full motion tracking and touch controllers for an immersive experience, all for $399. Meanwhile, smartphone-powered headsets like the Samsung Gear VR and Google Daydream View provide a more affordable entry point for casual users looking to explore VR.

Content is also improving rapidly. At first, VR was a novelty with little actual content. Now, there are many immersive games, experiences, and 360-degree videos to enjoy. Popular apps include Beat Saber, Job Simulator, and Vader Immortal. And every major streaming platform now offers 360-degree video content.

Of course, some challenges remain before VR becomes truly mainstream. Motion sickness and eye strain continue to affect a portion of users. And while prices have come down, headsets are still relatively expensive. Most people don’t yet have a compelling reason to invest in VR.

However, as the technology improves, prices drop further, and content expands, virtual reality will likely become a mainstream technology over the next 3 to 5 years. Companies are investing heavily to drive adoption, and standalone headsets are bringing high-quality VR to the masses. While VR may not completely transform how we live and work right away, it’s poised to become a major new platform for gaming, entertainment, social interaction, and more. The potential of virtual reality is vast—and it’s finally ready for primetime.